Guidelines for Content Development

Consider content and Web page organization/layout on a mobile platform when designing (i.e. how it looks with limited screen space)
Balance text with visual elements such as images, photography, and/or snippets
Intentionally design and organize Web page architecture
Maintain consistent design elements from page to page
Know users and their needs, anticipating why they will be visiting the Web page and how they will use the information presented
Establish credibility by presenting relevant and correct information
Omit unnecessary and repetitive words
Make use of subheads, bullet points, and lists

DON’T

Rely exclusively on text to communicate information
Bury important information further down the page; instead, organize information in the “inverted pyramid” style in which the point is presented first and then support and details follow
Highlight more than one main idea per block of text (or paragraph)
Use the words “click here” for hyperlinked text; instead, hyperlink between one and three words of relevant text