Guidelines for Content Development

DO

  • Consider content and Web page organization/layout on a mobile platform when designing (i.e. how it looks with limited screen space)
  • Balance text with visual elements such as images, photography, and/or snippets
  • Intentionally design and organize Web page architecture
  • Maintain consistent design elements from page to page
  • Know users and their needs, anticipating why they will be visiting the Web page and how they will use the information presented
  • Establish credibility by presenting relevant and correct information
  • Omit unnecessary and repetitive words
  • Make use of subheads, bullet points, and lists

DON’T

  • Rely exclusively on text to communicate information
  • Bury important information further down the page; instead, organize information in the “inverted pyramid” style in which the point is presented first and then support and details follow
  • Highlight more than one main idea per block of text (or paragraph)
  • Use the words “click here” for hyperlinked text; instead, hyperlink between one and three words of relevant text
©